About us

Don Nicola is an International Manager with a long experience in the Global Industry.

Don studied in one of the Top European School and got his Engineering diploma in 1987, followed by a Master in Business Administration in 1990.

He started his career in Italy as Researcher, cooperating with the most famous European Centers. In 1992 Don Nicola joined a Robotics Leader, in Germany, where he managed multifunctional teams dedicated to develop innovative systems. In 1995 he moved to France to join one of the major automotive groups and lead the Engineering Department; two years later, he became responsible for Strategy.

In 1999 a Global leader in telecommunications gave to Don the mission to bring the group to the profitability: he moved to Hong Kong, becoming General Manager for the Asia Strategic Program. The following year strongly contributed to create the JV with a Chinese partner and to launched several subsidiaries.

In 2001, Don took the Head of Marketing Department for one of the “Top 3” Automotive group based in Detroit area. Since then, Don changed different positions: today he is at the Head of the BRICS market (Brazil, Russia, India, China, South Africa) for a North America firm and spend his time flying between the 5 continents.

During his career, Don Nicola has shown as it is possible to put in place a style of Management where the human aspects keep the priority on the short term financial results, without destroying value but creating profit as well in terms of employees’ wellbeing as in terms of profit. Of course, this is not achieved without effort. In 2009 Don discovered his passion for writing, and decided to use that to talk about the real life of people working in the modern industry, explaining all the contradictions and the troubles that men and women with responsibilities have to face in their daily job.